Most WhatsApp users are Millennials and Generation Y members who have enjoyed the benefits of free messaging, especially relative to historically expensive SMS.
The standard WhatsApp is commonly used for personal purposes, while both WhatsApp Business and WhatsApp Business API can be used for official company operations. Companies also understand the importance of archiving such messages to become compliant with the various regulatory requirements to which they are subject.ĭue to the popularity of WhatsApp, many people are using different versions of the application for various purposes. Many financial services organizations have already understood the effectiveness of WhatsApp in their operations. The business sector is already seeing the common use of WhatsApp among financial advisers, asset managers, wealth managers, bankers, traders, and others, and it already enjoys their loyalty and that of their clients. The use of WhatsApp for both personal and business purposes is widespread and growing.
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